WELCOME TO WUF

WUF: WE UNDERSTAND THE FUTURE

We are a phygital collaborative media that serves as a conduit for editors and journalists, aiming to catch and unravel the artistic projects of both established and emerging profiles from the underground redefining contemporary creative culture.

AUTHENTIC CONTEMPORARY CREATIVE CULTURE

WUF Magazine brings together leading cultural movements and premier media outlets to support authentic creative discovery and understanding. Access a curated selection of projects highlighting the best artists, curators, creators and trends worldwide.

WUF MAGAZINE THE RIP ISSUE

The RIP Issue at Milan FW Week

ART IN FOCUS: NEW WUF STREET TALKS FROM BASEL

WUF Magazine Issue 002: THE RIP ISSUE

WUF Studio Lugano: SKYGOLPE Interview

WUF STREET TALKS: WUF'S Newest Interview Format

Inside WUF Basel 2024

WUF Basilea raccontato da Etan Genini

Skygolpe, l’artista che ha stregato Christie’s.

Fakewhale Presents REFLECTIONS

Hunter/Game @ WUF. Intervista ai musicisti

Solo Press Showcases Curated by Fakewhale

Are you a Journalist? Here’s How to Access Our WUF Press-Only Events

THE WUF ALGORITHM

By combining a bottom-up and tech-driven approach, WUF anticipates and dissects cultural shifts through a futuristic lens, translating them into a constantly evolving, refined editorial layer.