WELCOME TO WUF

WUF: WE UNDERSTAND THE FUTURE

We are a phygital collaborative media that serves as a conduit for editors and journalists, aiming to catch and unravel the artistic projects of both established and emerging profiles from the underground redefining contemporary creative culture.

AUTHENTIC CONTEMPORARY CREATIVE CULTURE

WUF Magazine brings together leading cultural movements and premier media outlets to support authentic creative discovery and understanding. Access a curated selection of projects highlighting the best artists, curators, creators and trends worldwide.

WUF Magazine Issue 003 is here!

Welcomo to WUF Studio!

The RIP Issue at Milan FW Week

WUF MAGAZINE THE RIP ISSUE

TEDUA Curates the New Issue of WUF in Sanremo

Continuing the Conversation: WUF Street Talks from

ART IN FOCUS: NEW WUF STREET TALKS FROM BASEL

WUF Magazine Issue 002: THE RIP ISSUE

WUF Studio Lugano: SKYGOLPE Interview

WUF STREET TALKS: WUF'S Newest Interview Format

Inside WUF Basel 2024

WUF Basilea raccontato da Etan Genini

Skygolpe, l’artista che ha stregato Christie’s.

Fakewhale Presents REFLECTIONS

Are you a Journalist? Here’s How to Access Our WUF Press-Only Events

THE WUF ALGORITHM

By combining a bottom-up and tech-driven approach, WUF anticipates and dissects cultural shifts through a futuristic lens, translating them into a constantly evolving, refined editorial layer.