WUF BASEL 2024

WUF connects premier media outlets with authentic creative discovery and understanding.Through a futuristic perspective rooted in its guiding principle, “We Understand the Future”, and a bottom-up approach, WUF spotlights visionary projects and creators who are redefining cultural narratives — simultaneously empowering journalists, media professionals, and thought leaders to discover and connect with original, impactful insights into the world of art, design, architecture, music, and more.

On June 11-12, WUF Basel will unveil its inaugural edition at the iconic Bar Rouge in Basel in collaboration with its esteemed media partners ArtsLife and laLettura of Corriere della Sera.

Produced by Valuart, this exclusive gathering—accessible only to press and media via RSVP—promises in-depth explorations of both already established and emerging underground creative profiles showcased through WUF’s signature Press Showcase format.

The opening day will feature a standout WUF press-only party, where an electrifying DJ set by the electronic music duo Hunter/Game will create an atmosphere ripe for dynamic networking and cultural exchange, all set against the stunning Basel skyline.

It is a dynamic way to stay on top of this constantly evolving creative market, simultaneously empowering creatives but also journalists, media professionals, and thought leaders to explore and propagate original, impactful insights into the world of art, design, architecture, music, and more.

THE INTERSECTION OF ART AND INNOVATION

Each day is meticulously structured around the WUF Showcases, a novel format that invites journalists to engage with a series of impactful art and projects. This format is carefully designed to ensure deep immersion into each profile’s work through concise, purely content-driven segments, fostering a focused exploration of their creative narratives. Among these, attendees will be able to experience the works of leading international artists, including Max Papeschi, Skygolpe, and Jesse Draxler, among others as well as dedicated press showcases curated by Fakewhale, laLettura and Foundry.

These showcases are enhanced by live interviews, giving journalists the unique opportunity to interact directly with the artists and curators and peel back the layers of each project, revealing deep insights into the creative processes and the evolving trends in contemporary art.

The inaugural issue of WUF Magazine will be launched at the event, serving as a key to further exploration.

WUF Magazine is a phygital collaborative media that serves as a conduit for editors and journalists, aiming to catch and unravel the artistic projects of both established and emerging profiles from the underground that are set to redefine contemporary creative culture.

The limited edition physical version of the WUF Magazine will be distributed exclusively to attendees of this event, granting access to the press-only event .

A PRESS-ONLY PRIVATE PARTY

The highlight of WUF Basel is undoubtedly the exclusive evening party on June 11th, featuring a DJ set by Hunter/Game.

Open exclusively to journalists and media professionals, we suggest securing your spot for this unique convergence of creativity, technology, and media. RSVP now to experience the innovative WUF showcases, meet visionaries, and be part of a new chapter in the history of contemporary creative culture.