Stefano Laprocina is the CEO of Verde Profilo®, a company founded in 2008 that has established itself as a leader in urban greenery innovation. His career began as a gardener, but his passion for nature and continuous pursuit of innovative solutions led him to embark on a successful entrepreneurial journey. Stefano has always had a clear vision: to make the relationship between individuals and nature more spontaneous and part of everyday life by integrating greenery into urban spaces in ways that allow plants to adapt seamlessly to architectural structures. With this mission, he founded Verde Profilo®, a company that has revolutionized the concept of urban greenery by offering aesthetic and sustainable solutions. One of the distinguishing aspects of Stefano’s work is his constant drive for innovation. He is the creator of the patented MOSSwall® system, a stabilized green wall that offers multiple benefits, including air quality improvement and sound insulation. Additionally, he developed and patented the VP Modulo system, a vertical garden solution that enables green spaces to be created on vertical structures, addressing the urban and architectural challenges of modern cities. Stefano and Verde Profilo® operate on a fundamental principle: greenery must be an integral part of everyday life and space design. Every project the company undertakes reflects this philosophy, creating environments that not only enhance aesthetic appeal but also evoke emotions and well-being. His commitment to researching cutting-edge materials and techniques has positioned Verde Profilo® as a benchmark in the industry, meeting the demands of a market increasingly focused on sustainability, quality of life, and the beauty of urban greenery.
