Born in Tuscany, Elena Grassi has been based in Milan for nearly 20 years. With over a decade of experience, she has worked with communication agencies across design, food, and technology sectors, managing projects ranging from event production to PR and creative communication. Since 2020, she has served as a consultant for AlphaTheta/Pioneer DJ in Italy, focusing on communication, partnerships, marketing initiatives, and collaborations with artists and festivals. Elena has spearheaded high-profile projects, including partnerships with Kappa FuturFestival, one of the leading international festivals, and serves as a consultant for MIR Rimini, contributing to its dedicated club culture section. She has also developed editorial content for brands and publications such as Billboard Italia and has been a speaker at panels on the music and electronic industry, including Linecheck. Her deep passion for club culture and electronic music drives much of her work and creative vision. With a strong commitment to diversity and inclusion in music, she continually envisions new synergies between talents, brands, and collectives. Elena believes in the power of authentic projects that combine creativity and inclusivity, redefining the contemporary landscape of music and communication.
