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The Cultural Institute of Radical Contemporary Arts (CIRCA) is a pioneering platform that transforms global billboards into spaces for art and cultural dialogue. Since its inception in October 2020 during a global pandemic, CIRCA has challenged the traditional concepts of public art, offering artists a unique platform to respond to contemporary issues. With a network of screens from London to Seoul, CIRCA presents works that spark public engagement and social reflection. Through the sale of limited edition prints, the #CIRCAECONOMY initiative supports free public art programs and creates opportunities within the creative community. Notable collaborations have included projects with Ai Weiwei, Tony Cokes, and Patti Smith, making CIRCA a key player in redefining the impact of media spaces on public discourse.